廣播廣告AE與廣告主成交之關鍵因素探討-以花蓮地方電台為例
碩士 === 國立東華大學 === 國際企業學系 === 105 === The broadcast is one of advertising media that several industries choose to promote their products or activities in Hualien. Therefore, the account executives are required to obtain their customers’ agreement and advertising budget so that the professional advert...
Main Authors: | Shin-Yi Cheng, 程馨儀 |
---|---|
Other Authors: | Kuo-I Chang |
Format: | Others |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/e66tqs |
Similar Items
-
廣告公司執行廣告主廣告活動之交易成本與廣告公司關鍵成功要素之研究
by: 吳尚恩 -
廣告公司執行廣告主廣告活動之交易成本與廣告公司關鍵成功要素之研究
by: 吳尚恩
Published: (2003) -
數位廣告代理關鍵成功因素研究
by: Lin, Ting-Li, et al.
Published: (2017) -
廣告型態在廣告價值影響因素之探討
by: Chen-yu Lien, et al.
Published: (2016) -
廣告主選擇網路廣告決策分析之研究
by: 邱琪瑄
Published: (2000)