Blue Gold in the Drought Land:Marketing Strategy of Bottled Deep Ocean Water -A Case Study Based on System Dynamic Approach
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 105 === Deep ocean water (DOW), also known as the blue gold, is lauded as the new natural resource after yellow gold (the metal), black gold (crude oil), and green gold (ecological resources). In addition to being natural, reusable, and renewable, DOW is also e...
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| Format: | Others |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/am2995 |