An Analysis of News Exposure and Donation for Huashan Social Welfare Foundation--A Donor-directed Perspective
碩士 === 南華大學 === 傳播學系 === 105 === Fund raising is always an important issue for NGOs. Most NGOs depend on the donation from individuals and enterprises (Drucker,1993). To compete for more resources, NGOs strive for media exposure to let public know what they had achieved.(Cheng,2015). The present s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74hhwg |