A Study on the Relationships among Sensory Experience, Perceived Value, Word-of-Mouth and Consumer Purchase Intention--Taichung area Beauty Industry as an Example
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === The purpose of this study is to explore the relationships among sensory experience, perceived value, word-of-mouth and purchase intention. in this study, data of beauty industry consumers are collected by way of non-random sampling method to facilitate qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4jmz5q |