The Influence of Products Involvement and Consumer's Trust, On the Perceptual Value of Organic Products and Purchase Intention
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === The purpose of this research is to explore the relevance of the product involvement, consumer trust, perceived value and purchase intention and the intermediary effect of trust and perceived value in other variables. In this research, we used the questio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/dcbyqf |