The Study of Coffee Shop Imagery, Satisfaction, and Loyalty--The Case of Coffee Shops in Chiayi Region
碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 105 === Coffee shop imagery refers to the consumer's overall judgement to the advantage of the product but also an important factor that affects the satisfaction. The loyalty is also an important factor in the decision-making process of consumers. This st...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uds8b3 |