Marketing Strategy on Advertising Effectiveness of EVA AIR’s Advertising Spokesperson
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 105 === The purpose of advertising is to persuade a particular audience to accept the product or service, and the advertising spokesperson is to express the content of the product in the ad or to give it culture to build or rebuild the consumer's attitude and ide...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g36fnr |