Memory? Gift-giving?─Purchase Intention of Souvenir
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 105 === In the journey, tourists are used to purchase souvenirs. Therefore, this study is according to Gordon (1986) observed that two main types of souvenir purchasing, memory and gift-giving, and attempts to explore the difference of purchase intention toward th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24158521970399593942 |