A Study Based on the Theory of Planned Behavior of Purchasing Intention for Organic Vegetables and Fruits.-- A Case of Leezen Co. Ltd
碩士 === 國立高雄餐旅大學 === 餐旅研究所 === 105 === This study aimed to evaluate the main determinants of organic purchase behavior and the willingness of purchasing organic fruits and vegetables by applying the Theory of Planned Behavior(TPB), proposed by Ajzen (1991). Through the TPB model to understand the con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/starjn |