Exploring the Effect of Green Packaging on Consumer's Purchase Intention:Internal Locus of Control as a Moderator
碩士 === 國立高雄第一科技大學 === 運籌管理系碩士班 === 105 === Recently, environmental awareness improved. Many green packaging products launch in the major channels. Green packaging appearance, the production of ingredients will arouse the consumer's concept of environmental protection away to buy. In addition, i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s556k9 |