The impact of Brand commitment on purchase intention and recommendation intention: Multi-group comparison by reference media
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === In this master's thesis, influence from the consumer side has become stronger than the traditional formation of brand commitment, so the influence of the media can be considered. Past, consumers have less consumption experience and knowledge of pro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f5x7ds |