The impact of Brand commitment on purchase intention and recommendation intention: Multi-group comparison by reference media
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === In this master's thesis, influence from the consumer side has become stronger than the traditional formation of brand commitment, so the influence of the media can be considered. Past, consumers have less consumption experience and knowledge of pro...
Main Authors: | CHEN, I-AN, 陳奕安 |
---|---|
Other Authors: | CHIEN, SHIH-YI |
Format: | Others |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/f5x7ds |
Similar Items
-
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
by: Arum Nurhandayani, et al.
Published: (2019-12-01) -
The Impact of Self-identity of Adolescents on Reference Group to their Purchase Intention
by: Yi-Chun Lin, et al.
Published: (2009) -
Discussion on the brand identification and brand trust of the impact on purchase intention
by: JIA-QI CHEN, et al.
Published: (2011) -
The Study of Brand Experience, Perceived Risk and Reference Group for Purchase Intention-for Smart Phone
by: Liu,Yi-Chen, et al.
Published: (2014) -
The Brand Identification of Private Brand and the Impact on Purchase Intention
by: Jen-YuYang, et al.
Published: (2011)