The Influences of Advertising Appeal and Native Advertising Form on Advertising Communication Effect
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === As the number of mobile devices grow and the effectiveness of traditional banner ads reduce, these situation leads to the increase of native advertisements. Native ads are perfectly integrated into user's mobile device and users are less likely to r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5a3626 |