The Influence of Purchase Intention on Luxury Brand
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === In the recent decades, with the dramatic growth rate of GDP and the change of consumption pattern, Taiwan becomes a new battle for the worldwide suppliers who aim on luxury brand. With the changing and extension of consuming concept, consumers care more...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/etg24x |