Exploring Motives for Response Behavior on Facebook: An Analysis of Comparing Different Response Groups
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === Facebook is one of the most popular sites for the majority of the Internet users nowadays. People interact with their friends in the real world and net friends through Facebook. Business or brands create fan page on Facebook in order to interact with th...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/7sm74u |