Using the Theory of Planned Behavior to Investigate Female Consumers Purchase Intention for Osteoporosis drugs

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === Osteoporosis is the primary issue in menopausal girls. It is not easy to perceive any symptoms. It seriously impacts the quality of life and even causes death when it happens. Prior to appropriately promote the marketing strategy of Osteoporosis prev...

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Bibliographic Details
Main Authors: CHANG, SU-CHEN, 張素眞
Other Authors: KUAN, FU-YUAN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/37khaf