A Study on the Relationships among Experiential marketing, Innovative Services and Business Performance of Tourism Factories

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 105 === With the changing trends, our leisure and tourism activities have gradually changed from entertainment to knowledge and experience of activities, we see that the numbers of tourism factories have been set up in Taiwan through the past few years, mostly ba...

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Bibliographic Details
Main Authors: Yu-Ching Li, 李玉慶
Other Authors: Fu-Yung Kuan
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/56396138556606418662