保健食品的品牌形象與消費者品牌忠誠度關係之研究 - 以高雄市消費者為例
碩士 === 國立高雄師範大學 === 事業經營學系 === 105 === This study aims to explore the relationship between the brand image of health food and the brand loyalty of consumers. Taking Kaohsiung consumers as an example, this paper establishes the research structure and hypothesis with relevant literature analysis theor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/dh23c8 |