The Effect of Health Awareness, Product Knowledge, Perceived Value and Perceived Risk on Purchasing Intention─ A Study on Health Food
碩士 === 國立屏東大學 === 企業管理學系碩士班 === 105 === The health food products have been gaining popularity, and therefore governments in many countries give high regards to this industry, regulating health food products by legislation. With the rapid growth of global population, the demand in health food pro...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/gnsr9e |