Effects of Fear Appeals on Advertising Attitude-The Moderating Effect of Guilt and Message Framing
碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 105 === Because of eco-consciousness has been growing recently. Many firms promote the environmental friendly products through the green issue, such as natural dishwashing, organic food, green tableware. Advertising is the most commonly to be used in marketing...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cwh97x |