To explore the Influencing Factors of Customer Satisfaction & Their Effects on Customer Loyalty - Customer Involvement as a Moderator
碩士 === 國立屏東科技大學 === 企業管理系所 === 105 === In order to retain customers, many enterprises to change in products and marketing, to win over customers, cultivate loyalty, according to Reichheld & Teal (2001) said that customer loyalty is the key indicators to measure the performance of the company to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7hq9fm |