A Study on the Influence of Brand Image and Perceived Value on Purchase Willingness- Take the Biotechnology Products of Taiwan Sugar Corporation for Example
碩士 === 國立屏東科技大學 === 農企業管理系所 === 105 === Due to the aging society, the public’s rising awareness toward health, and the need of body care and pursuit of health, the health products developed by biotechnology recently have become a hit emerging industry and a hit consumer market where every enterprise...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49h799 |