Adoption and Resistance to Innovation – A Case of Mobile Payment Services

碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 105 === By the continuous innovation of science and technology, life has been rapid changes in form. In the past, consumers were used to carry out consumer behavior through physical access. But with the popularity of internet and mobile devices, consumers began to tr...

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Bibliographic Details
Main Authors: LEE, TZU-YING, 李姿穎
Other Authors: Lai, Ming-Cheng
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6k4q8m