The Influence of Content Relevance and Advertising Position on the Advertising Effect - A Study on Native Advertising
碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 105 === Recent research on native advertising is growing. Traditional online advertising with interference, and even interrupt the consumer's online tasks. And native advertising because of its characteristics so that consumers feel the interference. Previous st...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dp49kf |