THE EFFECT OF EXPERIENCE MARKETING ON BRAND EQUITY OF THE WOMEN ONLY FITNESS CLUB
碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 105 === Although the population of women fitness in Taiwan is continually increasing, we still lack studies of women-sport application in industry. This paper aimed to make up the gap, finding out the characteristics of women sports and the features of experienc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2437uq |