How Does User Experience Affect The Brand Experience?

碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 105 === Traditionally, User experience and Brand experience are among the different field of design and marketing in academic. In the past research, there was little literature on the relationship between the user experience and brand experience, or to...

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Bibliographic Details
Main Authors: CHEN, CHUN-YU, 陳俊宇
Other Authors: SHYR, YI-HWAN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9p28dp