A Preliminary Study of Developing Brand Experiential Design Scales
碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 105 === With the vigorous development of technology and marketing, many existing products or services of industries, are not enough to face the fierce competition of globalization trend. Furthermore, in the marketing environment of experience economy, c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7z74qq |