Fate to Break Up? The Failure Factors of Strategic Alliance in Travel Industry
碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 105 === The purpose of this study is to explore the factors of failure of the strategic alliance for travel agencies in the travel industry. Depth interview was used in this study to understand the motivations of the travel agencies participating in the strate...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/bkdm5m |