An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.

• Main Authors: Chen, Ju-Lin., 陳茹琳
• Other Authors: Chiang, Hsu-Hsin.
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/n358y8

碩士 === 國立清華大學 === 人力資源與數位學習科技研究所 === 105 === abstract hide