An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.

碩士 === 國立清華大學 === 人力資源與數位學習科技研究所 === 105 === abstract hide

Bibliographic Details
Main Authors:	Chen, Ju-Lin., 陳茹琳
Other Authors:	Chiang, Hsu-Hsin.
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/n358y8

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record_format	oai_dc
spelling	ndltd-TW-105NTHU50070112019-05-15T23:53:46Z http://ndltd.ncl.edu.tw/handle/n358y8 An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment. 品牌溝通、員工品牌參與及品牌公民行為之跨層次關係探討：以品牌承諾為中介效果 Chen, Ju-Lin. 陳茹琳碩士國立清華大學人力資源與數位學習科技研究所 105 abstract hide Chiang, Hsu-Hsin. 江旭新 2017 學位論文 ; thesis 95 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立清華大學 === 人力資源與數位學習科技研究所 === 105 === abstract hide
author2	Chiang, Hsu-Hsin.
author_facet	Chiang, Hsu-Hsin. Chen, Ju-Lin. 陳茹琳
author	Chen, Ju-Lin. 陳茹琳
spellingShingle	Chen, Ju-Lin. 陳茹琳 An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.
author_sort	Chen, Ju-Lin.
title	An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.
title_short	An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.
title_full	An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.
title_fullStr	An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.
title_full_unstemmed	An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.
title_sort	investigation of the multilevel relationships among brand communication, employee brand participation and brand citizenship behavior: the mediating effect of brand commitment.
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/n358y8
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An Investigation of the Multilevel Relationships among Brand Communication, Employee Brand Participation and Brand Citizenship Behavior: The Mediating Effect of Brand Commitment.

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