How a Foreign Company Uses Marketing Localization to Enter the Taiwan Market

碩士 === 國立清華大學 === 科技管理研究所 === 105 === Taiwan has gradually moved towards internationalization in recent years. More and more foreign companies have wanted to enter the Taiwan market, but how to successfully expand their market and gain profit is a major issue. One of the main marketing strategies is...

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Bibliographic Details
Main Authors: Huang, Chun-Yen, 黃雋嚴
Other Authors: Hsieh, Ying-Chi
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/u8nuj2