How a Foreign Company Uses Marketing Localization to Enter the Taiwan Market
碩士 === 國立清華大學 === 科技管理研究所 === 105 === Taiwan has gradually moved towards internationalization in recent years. More and more foreign companies have wanted to enter the Taiwan market, but how to successfully expand their market and gain profit is a major issue. One of the main marketing strategies is...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/u8nuj2 |