Consumers’ reaction to Anti-Smoking Shock Advertising: A cross-cultural study
碩士 === 國立清華大學 === 國際專業管理碩士班 === 105 === With the gamut of advertisements endorsed in every media possible, advertisers try aggressively to grab the attention of their viewers and promote their product and/or brand and this need gave rise to Shock Advertising. Shock advertising has been around for ye...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6h5mg6 |