The Study of Attitude and Intention for Vietnamese Consumers toward Online Shopping

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 105 === ABSTRACT This study selects people living in Vietnam as the research base and conducts an online questionnaire to explore the factors influencing the attitude of consumers to shop online in Vietnam, and the effect of online shopping attitudes on the follo...

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Bibliographic Details
Main Authors: CHENH, UNG - MUI, 鄭慧蘭
Other Authors: Tseng, Fan- Chuan
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/51488570915854344660