Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 105 === This study analyzes the association between companies’ CSR social media rankings and their overall performance. Using regression analysis, we find that there is a positive relationship between rankings and earnings per share. Our results, surprisingly, p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51363318092237629120 |