The Influence of Female Character Image and Advertising Appeals in Jewelry Brand Image Advertising on Consumer’s Brand Preference
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 105 === Along with the economic development, consumer transfer to purchase behavior from the past to buy functional commodities instead desire commodities. Furthermore, jewelry is the high price and high homogeneity of products. Jewelers utilize brand image advertising...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99776980950489035180 |