The Effects of Consumers’ Innovativeness, Perceived Risk and Attribute of Innovation to Adoption Intention─A Case of Insurance e-Aggregator

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 105 === The insurance industry is most affected by financial technology. The "Insurance e-aggregator" to remove the traditional business intermediaries directly to provide consumer insurance products, is the "insurance value chain decomposition" and...

Full description

Bibliographic Details
Main Authors: Chuang, He-Chun, 莊賀竣
Other Authors: Liu, li-Hsing
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/s87d9t