The Diversification Strategy of Taiwan Classical Music Magazine – A Case of MUZIK Group

碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 105 === During its prime time of Taiwan music magazines, there were 8 magazines sold like hotcakes in the market simultaneously, with 4 out of 8 as classical music magazines. However, as the declines of the record industry and the rise of Internet age, magazines had d...

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Bibliographic Details
Main Authors: Yang, Yun-Chen, 楊昀真
Other Authors: Ho, Kang-Kuo
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/w6rfy3