Promotion strategies of board games in Taiwan
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 105 === This research aims to analyze Taiwan’s boardgame industry in terms of its current development and promotion strategies. This research makes use of the 4Ps of marketing and experiential marketing to achieve this goal.The research states the development of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87897822048022766864 |