An Innovative Business Model of a Free Independent Travelers Platform: A Case Study of Klook

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 105 === The O2O platform has been a trend in this market which links both “online users” and “offline suppliers,” especially for the tourism industry. In the past, Online-Travel-Agent focused on the single country online users. However, Free Independent Travelers P...

Full description

Bibliographic Details
Main Authors: Chang, Wen-Teng, 張文騰
Other Authors: Lin, Shu-Jou
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/2p2sh7