Research on CPBL's sense of virtual community & the influence of brand equity-Use Chinatrust Brothers as sample and team identification as intervening variable
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 105 === The purpose of this thesis is to explore the relationship between the sense of virtual community and baseball team recognition, and their influence on the brand equity of a cooperate sponsor to prove whether the three factors have positive relevance or not....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jh5h3s |