Purchase intention in green shipping service－The effects of green perceived value, green perceived risk and green trust
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 105 === The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research fra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59nn86 |