A Study of Perceived Risk, Perceived Quality, Perceived Value and Behavioral Intention - A Case of Low Cost Carrier
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 105 === With advantages on cheaper air fare, both simplier and convienent service, LCC has overwhelming competitive capability in airline sector. However, customers of LCC have mixed reviews on their perceived quality, perceived value, and preveived risk of LCC service...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h9d86z |