The Effects of Destination Visitor Image and Self-congruity on Festival Visit Intention
碩士 === 國立臺北教育大學 === 社會與區域發展學系碩士班 === 105 === Festival tourism has been recognized as one of the ways for local development or community development since festivals create destination attractiveness and increase the global competitiveness in place marketing. According to self-congruity and functi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dr2rs9 |