How does Cultural Capital Affect on Consumers’ Consumption Preference in Logo Display?
碩士 === 國立臺北大學 === 企業管理學系 === 105 === It is a common practice placing a company logo visible on product to catch the audience sight and communicate with customer by the signal. This article offers critical insight of sport brands’ marketer in terms of how brand logo can display which depends on diffe...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xu3chx |