The Relationship between Innovation Characteristics and Adopters of Different Stages
碩士 === 國立臺北大學 === 企業管理學系 === 105 === The purpose of this study is to understand how the five perceived attributes, in- troduced in Diffusion of Innovation (DOI) theory, changes after the product’s introduction. This study focuses on investigating whether and how gogoro’s perceived relative advantage...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/spy2d7 |