Exploring Consumer Online Purchase Process and Search Behavior: An FCB Grid Perspective
碩士 === 國立臺北大學 === 企業管理學系 === 105 === In recent years, the Internet becomes the major tool for consumers to gather information and the place the transaction occurs. Sellers start to value the importance of the Internet so how consumer actual act and if their behavior are affected by the product types...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/07100682120099345486 |