The Difference of Consumers’ Awareness and Purchasing Factors toward Domestic and Foreign Brand Apparel
碩士 === 國立臺北大學 === 企業管理學系 === 105 === Taiwanese textile companies have the high quality and leading technology, so they are high in many international apparel brands’ favor. They also developed their own apparel brands, however, when the needs of Taiwanese apparel market reached 1.708 billions US dol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47968669961729048056 |