The Effect of Irritation and Avoidance in Mobile Advertisement

碩士 === 國立臺北大學 === 企業管理學系 === 105 === Internet advertising is a major revenue source for many websites, content providers, and mobile application developers. The popularity of the Internet and mobile devices has boosted the trends of displaying advertising on mobile phone applications. These ad...

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Bibliographic Details
Main Authors: YUN-JUNG, CHANG, 張云榕
Other Authors: WANG,CHIH-CHIEN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/758fp3