Excessive Product Packaging and Green Purchase Intention: The Mediation Effects of Green Brand Attitude and Green Brand Attachment
碩士 === 國立臺北大學 === 企業管理學系 === 105 === The issue of excessive product packaging has been discussed frequently in the consumer market; with global warming and ecological changes become serious problems, these issues need to be paid more attention. Although garbage recycling can reduce greenhouse effec...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xznw9a |