The Effect of Customer Relationship Management Orientation on Operational Performance: A Case of Pharmaceutical Company Drugstore Channel Clients in Taiwan
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 105 === Based on the research and analysis of Taiwan “A” Pharmaceutical Company's customer service orientation to the pharmacy clients, this study examines the impact of the Relationship Marketing, Supply Chain Management and Information Technology as well as...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8q735a |